Local Trend

The Lowcountry's Most Unique Direct Mail Publication

Serving Charleston, Berkeley and Dorchester County Communities

We connect local consumers with local businesses through quality direct mail advertising.

The Lowcountry is growing at an amazing rate and with that comes an influx of new consumers to reach with your local business. As a result, there is more competition for your marketing consideration.

Local consumers have unlimited choices when it comes to dining, shopping, professionals, home service providers and more. Our product is unlike anything in the market and has been receiving great feedback from consumers and business owners alike. Local trend puts your business in front of potential customers looking to do business locally with our trusted clients.

That is our PASSION.

greg and nikki bernet

Meet the Bernets
Publishers & Local Owners

We’re Nikki and Greg Bernet, the publishers and local owners of local trend. With over 30 years experience in the newspaper, radio, tv, magazine and direct mail industry, we’ve had the pleasure of helping small to large size businesses reach local consumers to build awareness and customer loyalty. 

As small business owners ourselves, we understand it is crucial that you invest your marketing dollars strategically, especially in current times. That’s why we make it our mission to provide products and services that generate a strong, measurable impact on your business. We communicate with you on an owner-to-owner level. No sales people trying to make quota. 

Whether you want to increase foot traffic or phone calls, promote a new business or fuel growth in an established one, we’re here to help.

Our Direct Mail Marketing Services

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Local Trend

Increase awareness and sales with a beautifully-designed
10.75”x 6.5” featured ad targeted and delivered to hand-selected upper income neighborhoods and households.

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Postcard Marketing

Make a cost-effective connection that brings customers to your door or website and gets your phone ringing. We offer the most competitive postcard rates in the Lowcountry. Call us for a cost comparison and start saving today!


Local trend is a unique 10.75″ x 6.5″ glossy, booklet-style direct mailer that helps local consumers discover and support EXCLUSIVELY locally-owned businesses in and around Charleston and Summerville SC’s Lowcountry. Through local trend, local businesses share information and promotional offers which generates increased foot traffic, quality leads and builds consumer awareness and loyalty.

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